Technology / SaaS·Confidential — B2B SaaS Platform
B2B SaaS Go-To-Market Rebuild
A B2B SaaS platform had strong product-market fit and a growing inbound pipeline — but a sales motion that was converting at 8% and a churn rate that was quietly destroying their expansion economics. MergeX rebuilt the go-to-market architecture from diagnosis to close.
8% → 27%Trial-to-paid conversion
4.2% → 1.7%Monthly churn reduction
47d → 19dSales cycle reduction
SaaSGo-To-MarketSales
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