Retail / E-commerce·Confidential — D2C Retail Brand
D2C Operational Restructure
A direct-to-consumer brand had grown from £0 to £4M in 18 months — then hit a wall. Margins were collapsing, the team was burning out, and leadership had no clear picture of why. MergeX was brought in to diagnose the system and rebuild it for the next phase.
+34%Gross margin improvement
6d → 2dFulfilment time reduction
11% → 4%Refund rate reduction
OperationsRetailMargin Recovery
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